Direct-to-Talent (D2T)
The Direct-to-Talent Strategy
Derived from the direct-to-consumer E-Commerce approach, D2T creates a data-driven, ROI-oriented recruiting strategy. It reduces talent acquisition costs (TAC), increases talent lifetime value (TLV) and ensures that HR not only manages costs but also delivers real economic impact.
The goal of the D2T approach is to maximize the value contribution of HR to entrepreneurial success and the future viability of the organization. We're not just bringing a new logic into play — we're anchoring it in the rules, standards and structures of the international HR world.
D2T is not taking a development step. It's moving into the next gear — and becoming the operating system for growth-oriented HR across Europe.
The Five Dimensions of the D2T Approach
D2T turns recruitment into a business case. By combining Talent Lifetime Value (TLV) and Talent Acquisition Cost (TAC), HR teams can demonstrate ROI for every role. This dimension replaces gut thinking with a data-driven strategy that balances talent investments with business results.
D2T replaces reactive measures with a strategically based roadmap. With the help of data-based curve analyses, areas of action are prioritized and evaluated with an ROI. The North Star model translates external requirements into concrete measures and combines operational action with strategic orientation, ensuring that all potential is realized and budgets are used efficiently.
Just as marketing has evolved into a range of expert roles, D2T requires specialized skills in funnel optimization, campaign management, and talent CRM. A D2T expert isn't a recruiter — he's a growth operator for talent. This shift in competence upgrades the HR department from a generalist function to a strategic engine.
D2T scales personalization through AI. The applicants' journey is tailored to their abilities, region and behavior. AI supports faster response times, predictive funnels and the identification of the risk of migration — so companies can act early, better engage their employees and retain them for longer.
D2T is an ecosystem — not a black box. Organizations stay in control while leveraging best-in-class partners for tech, content, or advisory. Open APIs, shared data models, and performance-based logic ensure transparency, speed, and scalability.
Economic model
How D2T works: For HRLers
Regardless of whether you are a medium-sized company or a group of companies, D2T allows you to:
- Own recruitment channels with an AI-supported job shop.
- Run talent campaigns with CRM precision.
- Track ROI with KPIs such as Talent Lifetime Value (TLV) and Talent Acquisition Cost (TAC)
- Improve employee engagement with insights and automation
You don't have to start from scratch — D2T is seamlessly integrated into your existing HR ecosystem and processes. Customers like SARIA and Apleona are already seeing real results: faster hires, better employee retention, higher ROI.
How D2T works for partners
D2T isn't a product — it's a platform for building together. We actively work together with:
- Integration partners to connect ecosystems (ATS, onboarding, analytics)
- Enablement partner to create campaign formats, assessments, and learning journeys.
- Consulting partners to implement the logic of Talent Lifetime Value, optimize funnels and
- aligning HR departments with corporate goals.
As a partner, you'll get access to co-innovation formats, go-to-market games, early feature releases — and a front-row seat to shape the future of talent. Let's shape the future of HR together.
D2T Strategies & Best Practices
D2T White Paper: HR as a Profit Center
HR is often stuck in a cost trap – yet it can measurably contribute to added value.
The white paper shows how to use Direct-to-Talent (D2T) to link recruiting KPIs to business goals, reduce dependencies and ensure a full talent pipeline.
D2T Events: First-hand knowledge & networking
Recruiting is developing rapidly — if you want to keep up, you need the latest insights and best practices. Our D2T events bring together HR experts, decision makers and companies to discuss the latest strategies, challenges and successes in direct-to-talent recruiting. Learn how leading companies optimize their recruiting processes and sustainably build their talent pools.
D2T Podcast: Expert Knowledge for your Recruiting
HR must be data-driven, agile and efficient today — but how can the change be achieved? The D2T podcast provides you with in-depth insights into successful recruiting strategies directly from industry experts. Learn from real success stories, discover new trends and learn how to measurably improve your recruiting and increase the ROI of your HR activities with direct-to-talent.
I am 100% convinced that the profit center's approach is absolutely right and that the impact of HR is significantly greater than previously assumed. It is often due to your own portrayal of the HR sector, too kind, too playful. This is well received by employees, but not by top management, let alone by the CFO. There are other things, hard facts that count, and I need to be able to provide them from HR. Very clearly and comprehensibly presented.
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D2T blog posts
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Career page success factor: How retail companies really reach applicants today
Today, the career site must do more: It must not only provide information — it must get to the heart of why a job in retail is worthwhile.
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talentsconnect and d.vinci sign strategic Partnership
New Recruiting dimension through direct integration of career page and applicant management system.
Job ads on TikTok — discover new opportunities with Social media
Don't miss out on these 5 recruiting tips for your TikTok business.
And action: With these Video formats, you can increase the impact of your career page
5 video formats that make your career page score points.
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The art of tech Recruiting: How to find the best IT Talent
Master your tech Recruiting! Learn how to attract the best IT talent from practical examples, tips and a checklist.
Interview: How important is salary in Job advertisements?
Lynn Schäfer, People & Culture expert at homee, reveals insights into salary information in job advertisements in an interview.
Content for effective Job advertisements — how to attract the right Talent for your Company
An overview of the most important content of good Job advertisements
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Becoming a million-dollar Business thanks to the right corporate Culture?
Human Resources Manager Magazine Column Part 8
Transparency: How to find and retain Employees
Human Resources Manager Magazine Column Part 5
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About new Challenges in an AI-driven working World
A turning Point for HR? Why the AI working world will need “playing and learning mindsets” and fluid Job Profiles.
talentsconnect acquires WhatsApp Pioneer PitchYou
In December 2024, a significant step in the HR tech Market was officially merged — PitchYou and talentsconnect.
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Bye-bye bottleneck: The quick Application for SAP SuccessFactors increases your Number of Applicants by three times!
With our Fast Application for SAP SuccessFactors, we are revolutionizing Job Applications. This is how you triple your Number of Applicants.
Young Talents - Which Job advertisements convince Gen Z?
4 tips for attracting young talent
What Recruiting can learn from E-Commerce
Human Resources Manager Magazine Column Part 1
Retirement wave — Baby Boomers: The Challenges and Cpportunities for Companies
The Opportunity to honor the legacy of Baby Boomers and to explore new innovative paths.
3 addresses to learn new things for your own Recruiting
From podcasts to social media - in this blog post, you will receive 3 addresses with valuable insights about your recruiting.
Why Recruiting needs Data
Human Resources Manager Magazine column part 2
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Optimization potential in the People Strategy
But how can new personnel strategies be developed without much effort?
Wake up — This is not how People Strategies are sustainable!
Human Resources Manager Magazine column part 7
Light at the end of the Tunnel: How HR can finally make its value contribution visible
A personal comment from Michael Löffler on the subject of direct-to-talent.
Marketing and Recruiting: Are you already making optimal use of the synergy effects?
There are always conflicts between Marketing and HR. We (perhaps) have the right solution...
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Career pages 2024: Tips to go for your success — From Mobile First to Google for Jobs
Welcome to our blog trip to the future of career sites!
Karriereseite gestalten: Diese 5 Fehler solltest du auf jeden Fall vermeiden
Vermeide diese 5 Fehler, damit deine Karriereseite bessere Ergebnisse erzielt.
Warum sich Kreativität im Recruiting auszahlt
Kolumne Human Resources Manager Magazin Teil 6
Gendern im Recruiting – ja, nein, vielleicht und wie?
Am Gendern scheiden sich die Geister, auch im Recruiting. Mit unseren Tipps sprecht ihr (mit und ohne Gendersternchen) viele Menschen an!
Karriere statt Barriere – JobShop und AccessiBe schaffen Karrierewebsites ohne Zugangsbeschränkungen
Erfahre, wie du deine Karriereseite schnell und einfach barrierefrei machst.
Job-Anzeigen auf Instagram? Inspiration und Tipps
Auch fürs Recruiting werden Instagram & Co. immer beliebter. Auch für dich? Dann kommen hier ein paar Beispiele und Tipps!
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Die heiklen 100 ersten Tage: Wie du Mitarbeiter:innen mit gutem Onboarding bindest
Lerne das Erfolgsrezept, um in den ersten 100 Tagen deiner neuen Mitarbeitenden den Grundstein für eine lange Zusammenarbeit zu legen!
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"Eine Stellenanzeige muss möglichst kurz sein" – So schreibst du die richtige Stellenanzeige
Irrtümer zu Stellenanzeigen Teil 3
Job Branding: Macht Stellenanzeigen endlich transparent!
Den Job transparent, ehrlich und mit allen Facetten beschreiben. So überzeugen Sie die richtigen Kräfte für Ihr Unternehmen.
"Bei Stellenanzeigen funktioniert ein und derselbe Aufbau für alle Zielgruppen."
Irrtümer zu Stellenanzeigen Teil 2
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Die häufigsten Irrtümer bei Stellenanzeigen – so optimierst du den Aufbau deiner Stellenanzeige wirklich
Irrtümer zu Stellenanzeigen Teil 1
Recruiting mal anders: Mit diesem innovativen Prozess sind wir bei talentsconnect erfolgreich auf Talentsuche!
Finde heraus, warum ein generelles Umdenken im Recruiting-Prozess notwendig ist und wie das Recruiting heute funktioniert.
Google for Jobs: Die ultimative Anleitung zur effizienten Jobsuche und warum du sie unbedingt nutzen solltest
Erfahre hier, wie du „Google for Jobs" optimal nutzt
„Google for Jobs war doch eh nur ein Hype“ – Was die Google for Jobs Suche wirklich kann
Irrtümer zu Stellenanzeigen Teil 4
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Calculate Fluctuation rate: Your step-by-step Guide
This is how you calculate and interpret your Company's turnover rate.
Von Stellenanzeige bis Interviewfrage - so nutzt du ChatGPT in Recruiting und Employer Branding
Der ultimative Start-Guide für HR-Manager:innen.
Die geheimen Champions der deutschen Wirtschaft
Kolumne Human Resources Manager Magazin Teil 4
Successful employees — Transformation through targeted Talent Management
Learn how targeted talent management helps companies successfully transform themselves in times of crisis.
Der direkte Draht zu Talenten
Kolumne Human Resources Manager Magazin Teil 3
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Wie ChatGPT verändert, WEN wir rekrutieren
ChatGPT ist in der Welt des Recruitings angekommen und hat durch seine Fähigkeiten Aufmerksamkeit erregt.
Warum ChatGPT für das Recruiting spannend ist: Alles, was du über den künstlichen Intelligenz-Chatbot wissen musst
Künstliche Intelligenz wird die Contenterstellung im Recruiting revolutionieren, insbesondere bei der Generierung von Stellenanzeigen.
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Building Bridges in Blue Collar Recruiting
The article highlights the challenges of recruiting skilled workers in craft and technical professions and offers strategies for effective recruitment in this area.
Der kurze Pfad zu mehr Bewerbungen: Klickpfade verstehen und optimieren
Erfahren, wie du deine Klickpfade verstehst und optimierst, um mehr qualifizierte Bewerbungen zu erhalten.
„Der Bewerben-Button gehört ans Ende der Anzeige.“
Irrtümer zu Stellenanzeigen Teil 5
Active Sourcing – beliebt, effektiv, aber leider nicht skalierbar
Active Sourcing ist eine beliebte Maßnahme, um Talente direkt anzusprechen. Aber ist Active Sourcing wirklich so effektiv wie es scheint?
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Von Orientierung bis Onboarding: 10 Learnings für das Azubi Recruiting 2024
Erfahre, wie du im Azubi Recruiting 2024 punkten kannst. Diese 10 Learnings helfen dir, die besten Talente zu gewinnen und zu binden.