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In a world dominated by social media, there are always new opportunities. Platforms such as TikTok, Snapchat and instagram However, they offer more than just entertainment — they are real opportunities for your recruiting. Surprisingly, these entertainment platforms have become an important playing field for recruiting. Our JobShop data shows: Social media channels reach a Application rate of over 15%, the second highest in the ranking of all application channels. 📊
Gen Z: Tiktok as a recruiting platform
Social media and multimedia content are crucial to reach the young target group. Gen Z is active, communicative and looking for new ways of expression that go beyond the usual. This is where TikTok comes in — a platform that celebrates creativity and individuality and speaks the language of youth.
Companies that understand this dynamic not only reach young people on TikTok, but also promote fresh, authentic communication. With around 150 million daily users, TikTok has already conquered the forefront of social media.
The impressive popularity of TikTok in recent years is shown by the fascinating findings of the Nielsen study from October 2021. In this global survey, 53% of users said that they trust authentic content from other users on TikTok.
Why you too should use TikTok for your recruiting ☝️
Targeting: TikTok is particularly popular among young people. If you want to attract talent from Generation Z, the platform offers a direct way to get in touch with them and get them excited about your company — after all, they spend their free time here.
Creative employer branding: Through entertaining videos, you can present your employer brand in a creative way. This allows you to present your corporate culture, values, and work environment in an authentic and appealing way.
Authentic insights: TikTok promotes authenticity. By showing real employees at work or letting them talk about their experiences, you create trust and show potential applicants an honest picture of your company. From our customer data, we know that this already works very well in job advertisements. With authentic videos from employees or office insights, you can achieve a conversion rate twice as high as ads with generic videos.
Checklist for your TikTok presence
1 Show creative insights into your company that reflect the personality of your brand and appeal to the young generation, such as here.
2 ️ Avoid over-polished content and share natural insights to convey authenticity. Let employees talk about their experiences and give insights behind the scenes.
3 ️ Use current trends and relevant hashtags to increase your reach and be present in conversations.
4 ️ Use small challenges or competitions to encourage users to participate and interact with your target group — from creative application videos to entertaining employee competitions, such as here.
5 ️ Link TikTok content to other social media channels and your career page to seamlessly connect and show users more about your company and open positions.
