Videos significantly increase the impact of your career page and result in measurably more candidates directly opting to apply online.
Why is that so? It's simple: videos are not only more informative and appealing than mere texts, they also offer visitors to your site emotional added value: Good videos make applicants feel what it would be like to work in your company.
But which video format is best for your career site?
We've put together the five most important video formats for you so that you can score points with talent.
1. The cultural video
A “Culture video” makes the corporate culture and working environment tangible. It is aimed at interested parties who are not yet familiar with your company and want to get a comprehensive first impression.
Since there is only one chance to make a first impression, it is particularly important to focus on honesty and authenticity in a “cultural video” and to impress with production quality. Love for this video proverbially represents love for their company.
When designing this video, we recommend avoiding “funny” ideas when in doubt. A rap song written by yourself and performed by the trainees can quickly become embarrassing and have a deterrent effect on potential applicants.
2. The “Behind the Scenes” video
that Behind the Scenes video gives applicants an exciting insight into the work behind the scenes of your company. It shows how a team works together in everyday life. This video is particularly suitable for those who want to learn more about your future team and the tasks ahead. This format can be particularly valuable for career starters. Especially at the beginning of their career, they want to find out whether the field of activity, the team and the corporate culture suit them. Top talents in particular are looking for more than a job — they are looking for a home to develop their skills.
3. The “Day in the Life” video
A “Day in the Life” video gives an insight into the life of an employee in your company. This gives applicants a first impression of the day-to-day tasks and challenges that this employee faces in their job. This makes it immediately apparent which personalities are flourishing in the company.
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4. The “testimonial” video
With a “Testimonial” video An employee or customer of the company reports on their experiences. This video is particularly suitable for those who want to learn more about the company and its services.
5. The “executive video”
A “Executive video” is a short video in which a company manager talks about her work. This video is particularly suitable for those who want to know whether this team and leader is a good fit for them.
With these five video formats, you can bring the most important aspects of your employer brand to life and score points with your candidates. It doesn't always have to be glossy production for many thousands of euros. Today's technology allows a dedicated team to achieve exciting results with smartphones and a bit of video editing skill.
Photo by Afif Kusuma On Unsplash
