In his column “A question of attitude” in Human Resources Manager magazine, Robin Sudermann, CEO and co-founder of Talentsconnect, regularly shares his visions for future recruitment. In the eighth part, he talks about the decisive role of corporate culture for the success of a company. In doing so, he underlines the importance of creating and maintaining common values and empowering employees to make their own decisions.
We all know that the skills of employees in a company are crucial — but what differentiates a company is its corporate culture. I even go one step further: In my opinion, it is the driving force behind the success — or failure — of the entire company.
Unfortunately, many founders initially neglect the importance of corporate culture and focus instead on rapid growth and revenue. A strong culture is of crucial importance, especially for young companies. It serves as a connecting element and a solid foundation for long-term success. You can read how we've managed to build and maintain a strong culture that forms the basis for our growth in our culture book “How to build a 10 million revenue company.”
Find out more about it here in the column.