In times of a shortage of skilled workers, companies are using a number of levers to attract talent. Spending on posting job advertisements and campaigns has grown steadily in recent years. Many career pages and job advertisements are presented in a new, optimized look. But just when potential new employees have been convinced and they want to apply, many companies fail. Because the candidate experience takes a sad turn as soon as candidates click on “Apply now.”
The reason? In most cases, the “Apply” function originates from the applicant management system. And these were originally developed to make life easier for employees in the company — not for applicants. SAP SuccessFactors is considered to be particularly rigid and inflexible. There is a registration requirement for applications here. Changes to the application forms for urgently needed employees can only be implemented with great effort and costs.
Apply via SAP SuccessFactors: Expensive showstopper in the candidate journey
What has been considered an acceptable nuisance in recent decades has become a real obstacle to growth as a result of the oversupply of job offers and the undersupply of workers. If employers were able to retreat earlier on the fact that an applicant would already take on the rocky application process “if he really wanted to work for us,” the balance of power has dramatically reversed. Because the next job is just a click away for the coveted candidate. In view of the sums that employers invest in their talent attraction, this application hurdle seems downright absurd.
More and happier applicants with the Fast Application for SAP SuccessFactors
It is therefore high time to remove this barrier: with our Fast Application. Because what we do in combination with JobShop has already succeeded for many other applicant management systems, we have now launched SuccessFactors for SAP too! The Fast Application is a conversion-optimized application form that allows talents to apply quickly from any device including a smartphone. The number of fields in the form can be adjusted as required and options such as drop-down fields or sliders speed up the filling process. In addition, additional information can be placed directly in the application form, e.g. about the further application process and contact persons.
What does the Fast Application do for SAP SuccessFactors?
- Maximum increase in conversion: A powerful career site alone is not enough. The Fast Application offers an optimized process that minimizes the application hurdle. It motivates potential candidates to successfully complete the application process.
- Advanced tracking: The Fast Applications include extended tracking functionality. Beyond the first “Apply” click, we now follow the entire application process up to successful submission. Every successful submission becomes a data point that gives you valuable insights into the process.
Easy adjustments, big impact
The Fast Application for SAP SuccessFactors also offers you advanced customizing options that help to further optimize the application process:
- The “title” field: At a time when inclusivity is paramount, this field can often do more harm than good. Our solution allows you to easily deactivate it, which simplifies the process and promotes more diverse hiring practices.
- Individual descriptions when uploading documents: Individualize the upload process depending on the target group. This provides clarity and a personalized experience that speaks directly to the applicant.
Quantitative results speak for themselves
Numbers don't lie. With the Fast Application, our customers experience an application rate that is three times higher than usual. If you compare this with conventional forms, in which only around 15% of interested parties successfully complete the application process, the huge potential of this previous weak point in the candidate journey becomes clear.
More about the topic
What is SAP SuccessFactors?
A cloud-based applicant management system that helps companies manage and optimize their HR processes.
What is a conversion rate in recruiting?
The percentage of candidates who start and successfully complete the application process. An important indicator of the efficiency of the recruiting process.
What is the candidate experience/candidate journey?
The overall experience that an applicant experiences during the entire application process, the candidate journey. This includes all points of contact, from initial contact, e.g. with a job advertisement, to recruitment. A positive candidate experience/candidate journey can make the difference between an applicant accepting or rejecting a job.
What is an Applicant Management System (BMS) or Applicant Tracking System (ATS)?
Both terms are often used interchangeably and refer to software solutions that help companies manage the recruitment process.
Cover photo: Bench Accounting/Unsplash
