Eliminate hurdles based on Data

How can you eliminate hurdles in your application process based on data? The “Conversion Rate” indicator provides you with the data basis for understanding where candidates drop out on the way to applying. In this episode, you will hear exactly how you can read the conversion rate and what measures you can take to optimize it.

Which feeder channels actually bring most users to your career page? search engines? Job boards? Social media?

If you've ever dealt with referral channels on your career page or simply on a website, you may have noticed the “Direct Access” or “Direct/ None” feeder channel. Find out what that means and how you can track your channels even better in this podcast episode.

Do you actually know at what point candidates start their journey through your company's career page? And where they're going after that. You should! Because in the first 3 clicks, you lose 40% of traffic per click. In the podcast episode, you can find out which click path up to the “Promote” button is the most successful.

Are you actually alone with your data challenges in recruiting?

Aylin, the founder of the talentsconnect Academy, has already welcomed over 2,000 guests from the HR world to workshops. As a result, she has excellent insight into the market. That's why I invited her as a guest on the podcast. She tells us which challenges are common in the industry.

Further information about the Academy and the option to register is available here:

👉 https://www.talentsconnect-ag.de/academy

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What is SEO, what influence does it have on your career page and what can you do about it? I'm talking about this with content expert Verena from talentsconnect, who has already implemented over 100 career pages.

How do potential candidates behave on the career side? Where do they stay for how long and where do they jump off? In this episode, we'll take a closer look at it — using data. From this, we learn what the candidate actually needs and where on the journey through the career page in order to click on “Apply” at the end.

Just as in e-commerce shops the product is the heart of the job, which is described on the job advertisement, is the heart of the job. And that's exactly what this podcast episode is about: The perfect job posting. What does it say? What does it look like?

Did you know that 10% of companies do not have a mobile-optimized career page and 50% of companies do not have a mobile-optimized application form? Half of all candidates now access career sites via mobile phones!

An important distinguishing feature in online job search behavior is professional experience. This is because the majority of young professionals behave differently when looking for a job than experienced professionals. In this episode, you will find out how the behavior differs and how you can optimally attract these different target groups in the job ad.

The bounce rate is a key figure that exists both in e-commerce and in personnel marketing and is often misinterpreted. What measures bounce rate? Which bounce rate is “good” and which is “bad”? What are the bounce rates of other career sites? You can hear the answers to these questions in the podcast episode.

Google for Jobs has been launched in Germany since May 2019 and is permanently changing the online job search. Recruiting companies can benefit immensely from this, as up to 22% of applications now come via this channel. In this episode, you'll hear how Google for Jobs works and how to make your company's job ads ready for Google for Jobs.

How do successful application forms perform on career sites? Here you can find out how you can measure and positively influence the performance of application forms.