Eliminate hurdles based on Data

„Creating Digital Champions“ schreibt sich das Stuttgarter Dienstleistungsunternehmen diconium auf die eigenen Fahnen. Die eigenen Mitarbeiter arbeiten digital und dürfen das bis zu 180 Tage im Jahr auch aus dem EU Ausland tun. „Hybrid Workplace“ nennt diconium das und nutzt es als Benefit für das eigene Employer Branding.

Wie diconium Employer Branding und Recruiting erfolgreich verbindet und dafür sorgt, dass digitale Kampagnen in Bewerber konvertiert werden, darüber spreche ich in dieser Folge mit Tobias Fackler, Manager Employer Branding bei diconium.

The fact that the shortage of skilled workers in the health sector is a huge problem has been intensively covered by the media, especially in the last 2 years. Nursing professionals in particular have a tight shoe. The recruiting team of the German Red Cross can sing a song about this problem.

In this podcast episode, I talk about the challenges and solutions for finding and finding qualified employees in the healthcare sector with Libero Bott, personnel officer recruiting and personnel development at the blood donation service Baden-Wuerttemberg Hesse and North-East of the German Red Cross.

What is important when the youngest career starters are your core target group in the recruiting process? In this episode, we explain which information should not be missing in your job profile for students.

On board again this time: Heiner Terstiege from Territory Embrace with exciting information about the targeted approach and the high level of information needs of the youngest target group.

In the episode “How to attract logisticians”, you will find tips on recruiting logisticians from supply chain managers to truck drivers.

It's about which profiles there are among logisticians and how they differ from one another, how you can address them in a targeted manner and what content we specifically recommend for the job advertisements.

Als Special Guest ist Lars Wolfram, Mitgründer von talentsconnect, im Interview dabei. Er erzählt inwiefern du dich im Recruiting von Mittlern wie Headhuntern und Jobbörsen unabhängig machen kannst. Höre rein, um ganz konkrete Empfehlungen zu erhalten, wie du deine Talente direkt ansprechen kannst.

The Data Insights podcast “Clara macht's klar” this week is once again about high-performance job advertisements for the highly competitive target group of IT professionals - this time in duo with Heiner Terstiege from Territory Embrace, who also published a white paper on the topic”How to attract nerds“wrote.

Listen to the episode to hear specific recommendations for the perfect job ad for IT professionals.

Was muss eigentlich in einer Stellenanzeige für ITler stehen, damit sich passende Kandidat*innen bewerben? Fragen wir doch einfach die Zielgruppe direkt!

Genau das habe ich in der aktuellen Podcastfolge gemacht. Zwei ITler berichten von ihrem perfekten Bewerbungsprozess: welche Informationen sind ihnen wichtig, welche nicht?

Vom Online Shopping kennt man das: Die einen kennen ihren Kleidungsstil ganz genau und wissen, was ihnen gut steht. Die anderen wissen's nicht so genau. Manchmal gibt es Online Shopping Assistenzsysteme, wo du ein paar Fragen zu dir und deinen Präferenzen beantwortest und ein Outfit zusammengestellt bekommst, das zu dir passt.

So ähnlich ist es beim Bewerben. Manche wissen ganz genau, welchen Job sie suchen und möchten mit wenigen Klicks die Bewerbung abschicken. Andere wissen zwar was sie können und was sie interessiert, aber nicht welche Jobs es da draußen eigentlich gibt, die zu diesen Präferenzen passen.

Genau für diese Gruppe haben wir in unseren JobShops ebenfalls eine JobShopping Assistenz eingebaut. Wir nennen diese Orientierungshilfe durch einen Fragebogen "Matching Journey". Wie das funktioniert und welchen Effekt das auf die Bewerbungswahrscheinlichkeit hat, erfährst du in der aktuellen Folge des Podcasts.

The absolute prerequisite for evaluating the success of employer branding measures is measurability. So-called campaign links help to attribute traffic on the career page to specific campaigns and compare various measures. In the podcast, our Implementation Manager Fred explains exactly how this works.

For campaign links, we use the freely available Campaign URL Builder from Google Analytics: https://ga-dev-tools.appspot.com/campaign-url-builder/

“T-shirt not available in the appropriate size? Leave your email address and we'll let you know when it's back.” You are probably familiar with this mechanism from online shops. The “Job Alert” in the JobShop works in a similar way: Users can remember jobs and have them sent by email so that they can apply later.

In fact, the probability of people who sign up for a job is four times as high as the average.

Everyone is talking about gender. Especially when it comes to job advertisements, it is important that all genders feel addressed so that the best candidates apply — regardless of gender. But how does that actually work? How can you make everyone feel addressed? What should you pay attention to? You can hear answers to these questions and specific recommendations for action in the latest podcast episode.

The buy button is the most important part for the seller in online shops. It's the same with the apply button in the digital career area. That's why it's worth thinking carefully about where it's placed and what's on it.

In this podcast episode, you'll hear benchmarks and specific tips for successfully presenting the apply button.