In 5 weeks, you will learn how to attract talent efficiently and retain it over the long term — using data-based strategies and best practices from leading HR experts

Become a Direct-to-Talent Professional!

Duration:
5 weeks (5 dates)

Expense:
3h (week)

Price:
999€ incl. certificate

Sign up now

That is what it is about

What is the Direct-to-Talent certificate about?
How do you find the right talent — and make sure they stay? The labor market is changing rapidly, budgets are becoming tighter and traditional HR approaches are no longer effective. What is needed now is a new strategy for recruiting & retention that is efficient, data-based and future-proof.

In our 5-week D2T certification program, we'll show you exactly that!
You develop a recruiting and retention strategy that uses modern technologies — including AI — to attract and retain talent in a targeted manner. We combine strategy with direct implementation so that you not only learn new methods, but also put them into practice immediately.

For HR managers who want to future-proof their HR and talent strategy and make their team a success factor.
Become a D2T Champion and make HR an active shaper of transformation — using the latest methods, tools and AI-supported strategies to attract and retain talent in a targeted manner and create real impact in the company.

From Cost Center to Profit Center

The Talent Nexus
Week 1: Strategy as a basis

#D2T #HRStrategie

🎯 How to set up recruiting as an ROI-driven strategy & make success measurable.

📌 Content: Market situation, D2T success principles, ROI curve & strategic levers.

Week 2: Data as a success factor

#PeopleAnalytics

🎯 How to use data to make better decisions and track success—from talent acquisition to long-term retention.

📌 Content: People analytics, recruiting dashboards, the SMASH funnel & retention data, e.g. early warning signs of migration.

Week 3: Automation, Standardization & AI

#HRTech

🎯 Which processes & tools really get you ahead — and where technology is reaching its limits.

📌 Content: Basics of AI & automation in the HR department, data protection, specific applications.

Week 4: Convince & implement stakeholders

#HRLeadership

🎯 This is how you implement your strategy in a targeted manner, prioritize the right topics and attract stakeholders for sustainable success.

📌 Content: Develop roadmaps, methods for stakeholder involvement, pitch techniques for decision makers

Week 5: Degree & certification

#D2TExpert

🎯 Present your D2T strategy & learn how to anchor it in the company

📌 Content: Final workshop, individual roadmaps & C-level pitch training.

For each Module, a D2T Expert as well as a presenter will accompany you throughout the Week.

Developed by HR experts for HR experts — with in-depth practical experience in recruiting, retention and HR strategy.

Mark-Christian Schmidt

Chief Innovation Officer

Mark-Christian Schmidt is Chief Innovation Officer (CIO) at talentsconnect and is one of the leading minds in strategic HR and data-driven recruiting in Europe. With over a decade of experience in global HR roles, including at Viessmann and Zalando, he has made a name for himself as a thought leader for modern talent strategies.

As a speaker, Mark impresses with his ability to communicate complex HR topics in an understandable and practical way. His focus is on topics such as retention strategies, active sourcing, preboarding and the transformation of HR departments into strategic profit centers.

In doing so, he combines in-depth knowledge with an inspiring presentation style that encourages rethinking and provides concrete recommendations for action.

Michael Löffler

Vice President HR Operations, Projects & Transformation

Michael Löffler has extensive professional experience in an international environment on a global level. His common thread is the analysis, transformation and improvement of HR processes, HR organizations and HR IT systems. His attitude: Where there is a will, there is also a way! Over the course of his professional career, he held various management positions in operational and strategic HR functions, both as a top manager and as a consultant in international consulting firms. Even though his professional career (as he says) began somewhat exotically as an officer in the German Air Force, his commitment to sustainable solutions and appropriate analytics form the basis of his work. As Vice President HR Analytics, he is currently responsible for the “Workforce KPIs” relevant to annual reports, embedded in the group-wide CSRD/ESG reporting of Fresenius SE & Co. KGaA

Oliver Breucker

CEO & Co-Founder @ Roover Ltd

Oliver Breucker is co-founder and managing director of the strategy consultancy Roover Consulting. As a former consultant at management consultancy Roland Berger, he has supported numerous companies that have come under pressure in the digital transformation process. With Roover Consulting, he helps organizations make targeted use of future technologies such as artificial intelligence to increase efficiency potential, reduce costs and achieve sustainable competitive advantages.

As an experienced AI trainer, Oliver has conducted over 50+ training courses and workshops — for managers, specialist departments and entire organizations. In doing so, he combines strategic vision with didactic sensitivity and shows in a practical way how artificial intelligence can be used effectively in everyday working life.

Samira Helbig

Senior Consultant @talentsconnect | Host Direct2Talent Recruiting Community

Samira brings over 10 years of experience in talent acquisition and people & culture and helps companies attract, develop and retain the right talent over the long term. Whether it's a small craft business, a fast-growing scale-up or an established corporation — thanks to her diverse experience in a wide range of business phases and industries, she has comprehensive insights into the combination of strategic HR thinking and operational effectiveness. In her role as a senior consultant at talentsconnect, she supports companies in phases of growth and change and helps them build scalable structures, strong teams and a sustainable people strategy. Your approach: Strategic vision combined with pragmatic implementation so that HR actively becomes a driver of corporate success.

E-Learning

Duration: 1 hour per week

Short learning videos with exciting insights and hacks from experts.

Variety through various formats such as presentations, video interviews and lectures.

Practical exercises that can be tried out directly in practice.

Remote workshop sessions

Duration: 2 hours per week

Full practical power: Topics are worked out in concrete terms.

Opportunity to share experiences and ask questions.

Experts and moderators actively guide the session.

Community

In the exclusive D2T certificate Slack group, you can exchange ideas with other course participants and ask questions.

You will receive helpful materials and information.

5 Weeks of compact knowledge

#D2T #HRStrategie

Strategy as a basis

What is behind the direct-to-talent strategy — and why is it essential for modern and successful HR today? Week 1 is about the basic understanding of strategic personnel planning in conjunction with corporate goals. The focus is on the logic of calculating ROI in an HR context: You learn how to realistically estimate the value of employees and how well-founded measures and priorities can be derived from this — with real business impact and measurable cost savings.

#PeopleAnalytics

Data-driven recruiting & retention strategies

People analytics is not a topic of the future, but a must have for a long time. Week 2 explains what modern HR teams need to know about relevant key figures — from vacancy costs to talent lifetime value. You will learn how to use data in a targeted manner to improve decisions in recruiting and employee retention, and gain insights into how to build effective dashboards for daily practice.

#HRTech

Increasing efficiency through automation and modern technologies

What can AI really do — and what is simply good automation? This week, the buzzword chaos will be unraveled: It's about the clear difference between automation and artificial intelligence, its possible uses along the candidate journey and concrete tools that are already working in everyday recruiting and retention. To do this, we take a realistic look at feasibility, data protection and ethical issues — so that you can make informed decisions about what makes sense for your organization.

#Impact

Strategically anchor recruiting & retention in the company

The best strategy is useless if it doesn't reach the company. Week 4 is about how recruiting and retention are successfully placed as business-relevant topics. You'll learn how to build roadmaps, convince stakeholders, and use targeted communication to drive change. The focus is on change management, internal visibility and the role of HR as a transformation driver.

#HR Leadership

Putting implementation into practice

Finally, it gets concrete: Your own direct-to-talent roadmap is finalized, presented and transferred into the corporate context. This includes feedback from experts, tips on internal positioning and convincing communication with decision makers. With the official certificate and LinkedIn badge, you are ready to make the next development stage of your HR work effective and visible — both internally and externally.

What does the D2T certificate give you?

Career Booster

Become visible as an HR expert & strengthen your profile.

Competitive advantage

Learn innovative recruiting strategies & implement them directly.

Exclusive Network

Be part of a community of leading HR professionals.

Official certificate & LinkedIn badge

For recognition.

Original sounds from Participants

Thanks to all speakers. The content was really well prepared and the exchange in the sessions was terrific 💪🏼💪🏼💪🏼 it was super fun 🏻😍

Benedikt Kölsch

‍Personalreferent Recruiting @ BITMARCK Unternehmensgruppe

Thank you for this unique learning journey. That was 6 weeks with lots of knowledge impulses and very practical topics. I took away a lot for myself and in addition to professional topics, I also met many wonderful people from the recruiting scene 💚

Sebastian Mosch

Head of HR Management @ SARIA Germany

Community learning is simply super powerful and then with relevant and high-quality content/ speakers - great! This learning journey shouldn't remain a one-hit wonder. That's a no-brainer, dear talentsconnect team 😁

Daniel Stevens

‍Teamleader HR Development @ TSR Recycling

How fast do 6 weeks go by please?! I can absolutely recommend the course, and the exchange with the other participants was a real asset. Now it's time to implement it! 😁

Dr. Constanze Homburg

‍Director Recruiting @Akkodis

Countdown to the next D2T certificate

30.06.25
until
25/07/25
101
Days
10
Hours
29
Minutes
Ticketpreis: 999€ p.P
Steps:

How to become a Direct-to-Talent certificate participant

  1. Select an appointment&registration form infill
  2. Confirmation email received
  3. Calendar invitation received on the start date (within 2 working days)

🚀 Let's go - have fun!

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Häufig gestellte Fragen
Wie läuft das Programm ab?

Das D2T-Zertifikat ist ein fünf-wöchiges, praxisnahes Online-Programm.
Jede Woche umfasst:
- On-Demand-Videos und Materialien, die flexibel im eigenen Tempo abgerufen werden können- Live
-Sessions mit Expertinnen und Experten (ca. zwei Stunden pro Woche mit Praxisübungen und Q&A)
- Austausch mit anderen HR-Profis in einer geschlossenen Community

Am Ende des Programms präsentieren die Teilnehmenden ihre eigene D2T-Roadmap und erhalten ein offizielles Zertifikat sowie ein LinkedIn-Badge.

Für wen ist das Zertifikat geeignet?

- HR-Teamleads und Head of Recruiting, die Prozesse optimieren und strategisch steuern
- Talent Acquisition- und People Analytics-Expertinnen und
-Experten, die datengetrieben arbeiten möchten- Employer Branding- und HR-Marketing-Verantwortliche, die mehr Reichweite und Impact erzielen wollen

Wer sich unsicher ist, ob das Zertifikat passt, kann sich gerne für eine Beratung melden.

Welche Vorkenntnisse brauche ich?

Es sind keine speziellen Vorkenntnisse erforderlich. Das Programm vermittelt sowohl strategische Grundlagen als auch praxisnahe Methoden.

- Besonders geeignet für HR-Profis, die mit Daten, Automatisierung und Stakeholder-Management arbeiten oder sich in diesen Bereichen weiterentwickeln möchten
- Offenheit für neue HRRecruiting-Ansätze und Interesse am Austausch mit anderen HR-Expertinnen und -Experten sind von Vorteil

Um welche Themen geht es im Direct-to-Talent-Zertifikat?

Das D2T-Zertifikat vermittelt praxisnahe Strategien und Methoden, um Recruiting und Talent Acquisition effizienter, datengetriebener und nachhaltiger zu gestalten. In fünf Wochen lernen die Teilnehmenden, wie sie mit People Analytics, Automatisierung und modernen Recruiting-Technologien eine skalierbare und messbare Talentgewinnung aufbauen.

Kerninhalte des Zertifikats:

Strategische Grundlagen von Direct-to-Talent: Wie Unternehmen eine zukunftssichere Recruiting-Strategie mit klarem ROI-Ansatz entwickeln
People Analytics & datengetriebenes Recruiting: Erfolgskennzahlen, Dashboards und datenbasierte Entscheidungsfindung für eine höhere Planbarkeit
Automatisierung, Standardisierung & Künstliche Intelligenz: Effiziente Prozesse, smarte HR-Technologien und der richtige Einsatz von KI im Recruiting
Stakeholder-Management & Umsetzung im Unternehmen: Wie HR-Teams interne Entscheidungsträger überzeugen und nachhaltige Recruiting-Prozesse etablieren
Zertifizierung & individuelle Roadmap: Entwicklung einer umsetzbaren Strategie und Präsentation vor Experten

Das Programm richtet sich an HR-Teamleads, Talent Acquisition-Profis und Employer Branding-Verantwortliche, die ihre Recruiting-Prozesse optimieren und strategisch weiterentwickeln möchten. Durch einen Mix aus On-Demand-Learning, Live-Sessions und Community-Austausch ermöglicht das Zertifikat eine praxisnahe Anwendung der Inhalte.
Mit diesen Themen bereitet das D2T-Zertifikat HR-Fachkräfte optimal auf die Herausforderungen der modernen Talentgewinnung vor und bietet gleichzeitig einen exklusiven Zugang zu einer starken HR-Community.