Better data, better performance — the DRK blood donation service relies on talentsconnect's JobShop

Make a career and do something good — There aren't many companies that stand for this motto as much as the German Red Cross. As part of the largest humanitarian society in the world, the DRC makes an invaluable contribution to people in conflict situations, disasters and health or social emergencies. In addition to around 180,000 permanent employees across Germany, around four million people volunteer with the federal or regional associations of the DRK.

The blood donation service of the German Red Cross makes a system-critical contribution to the country's blood supply and is always on the lookout for qualified employees who want to contribute to the important mission of the DRC. From job offers for students, career starters or experienced professionals, education or FSJ — the blood donation service offers a wide range of opportunities for people who also want to work full-time for something really meaningful and good.

Find and inspire more qualified talent — a challenge even for the German Red Cross

Every HR department is probably familiar with the high demands of specialist areas and managers: Please only invite qualified applicants, and as many of them as possible. And preferably yesterday. Not an easy task at all, especially when the necessary data is missing to get to the root of any problems. The recruiting team at the blood donation service also fared the same way. The team is responsible for finding and inspiring new — and above all more suitable — talent for the company. In addition to their own career page, the team focused on active sourcing, performance marketing and posted classic job advertisements. However, the team wasn't happy with the career page: “Our career page was outdated and it was little or impossible to understand where candidates came from,” they reveal to talentsconnect. “We didn't know how talent was moving around the page or where the jump points were.” So in order to use levers for better performance, something had to change.

The solution: The JobShop for more transparency and insights for optimization

The wish was clear: More overview, better data and finally the opportunity to better understand the digital application process — in order to ultimately find more suitable talent, spend more time in really good job interviews and make the departments happy — which is what the direct-to-talent strategy also does. With the move from the career page to a Talentsconnect Job Shop, exactly that is now finally possible: Using the Performance Dashboard, the recruiting team can view all relevant figures and, thanks to clear, comprehensible structures, work on the performance of the career page and the advertised job offers.

The initial successes are impressive, and the recruiting team at the blood donation service is also satisfied with the JobShop performance. After just a short period of time, an application rate of 9% was achieved — an above-average figure compared to the industry and therefore a complete success! It is also evident that the job advertisements from the blood donation service are presented attractively for the talents and are clearly and informatively designed: The talents stay on the site for an average of almost four minutes — a fantastic value. The bounce rate of 13% is also desirably low. And above all: At last, there are figures and data that can be further worked with and which can be continuously optimized. The site is finally no longer a black box, but an open book that the recruiting team enjoys every day.

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The aim is to continue to work on optimising job offers and to find even more suitable and motivated talent. Based on the relevant data that can be viewed through the JobShop, this will no longer be a problem in the future — after all, the team will be able to make even better, data-based decisions for all channels and continue to optimize budget distribution.

We at talentsconnect are delighted to have won companies such as the DRK blood donation service as partners and wish the recruiting team every success and numerous suitable talents and applications with the JobShop!

If you want to have a look at the job offers — Click here for the JobShop