Employer branding Campaigns
The absolute prerequisite for evaluating the success of employer branding measures is measurability. So-called campaign links help to attribute traffic on the career page to specific campaigns and compare various measures. In the podcast, our Implementation Manager Fred explains exactly how this works.
For campaign links, we use the freely available Campaign URL Builder from Google Analytics: https://ga-dev-tools.appspot.com/campaign-url-builder/
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Measurable success of employer branding: Outreach? Conversion? No applications!
What is success in employer branding and how can you measure it? In this episode, you will find out what conversion has to do with reach and how the whole thing is comparable to e-commerce.
Interview with CEO Robin Sudermann: Why data is crucial in recruiting
“Only those who attract the best employees at the right time can survive in the long term. Data is the basis for understanding when someone applies and why they apply,” explains Robin Sudermann, CEO and co-founder of talentsconnect, in an interview.
Intro: After 2 minutes, you'll know if you're in the right place.
In this very first episode of “Clara Makes Clearer”, I'll explain to you what this podcast is about and what you can expect here: data knowledge for recruiting, benchmarks and recommendations for action. For more information, visit our website: https://www.talentsconnect.com/p/data
If you have any questions, comments, or comments, feel free to contact me directly at clara.schnittert@talentsconnect.com